4 Minute Read So you’ve decided to implement conversion rate optimization so you can maximize the amount of visitors who will convert into profit! You’ll probably want to run some A/B tests, increase site speed, and reduce cognitive load. A/B testing is a great option because it allows the tester to change variables one at a time, and […]
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Entries by Anna Jenkins
4 Minute Read You’ve completed a conversion rate optimization campaign and satisfied with the results- so why continue? Aside from the five reasons below, optimization is an on-going process. Like the city that never sleeps, website optimization shouldn’t ever really stop. Testing variations ensures your website can maintain an edge. What’s the point in continuous customer […]