9 minute read (Feature Image Source) At first glance, marketing franchises to millennials might seem like a bad idea. Gen-y is seemingly broke, living with their parents, and carrying ungodly amounts of student loan debt. It doesn’t necessarily sound like an ideal formula for success (especially considering the large investment that franchisees have to make). However, […]
About Nikolas Zelinski
Marketer, Poet, and avid Disc Golfer.
Entries by Nikolas Zelinski
7 minute read There are many excellent ways to increase your online presence, but steely-eyed super marketers know all too well that digital marketing is not cookie cutter. Digital franchise marketing is different than eCommerce marketing, different than local restaurant marketing, which is vastly different than
8 Minute Read Conversion rate optimization isn’t just meant for websites with millions of visitors a month. Anyone with a business site, or low traffic site, can apply the scientific mind-frame behind CRO. True optimization begins with taking scientific testing to heart. No element or idea is too prestigious to avoid testing. one of the […]
Image Source 7 Minute Read Any marketer can tell you that weather means BIG business. It’s hard to miss the fact that weather accounts for $3 trillion worth of business in the private sector alone, and it’s the second biggest influencer of buying decisions after the state of the economy. Weather accounts for $3 trillion […]
2 Minute Read We’re presenting something a little shiny today. These conversion rate optimization case studies clearly prove that testing can lead to better insights, produce actionable results, and has a great ROI. In our business, we always shoot for these types of results. However, we do have to remind our clients that copying and […]
Image Source 2 Minute Read The general swing towards an AdBlock state means more digital marketers are leveraging nuanced advertising by necessity. Whether it means promoted posts, sponsored posts, sponsored content, native ads have become part of the mainstream adscape. As with other forms of digital ads, the trends suggest spending on native will increase. Maybe native ads are […]
5 Minute Read Digital advertising is in a state of critical flux. Concerns over AdBlock, the rise of ad fraud, and the eclipsing of traditional channels are shaking up the industry. With more money going into digital ads, it’s no wonder controversy continues to fester and brew.
2 minute read It’s pretty amazing that there are still so many myths and misconceptions about Conversion Rate Optimization (CRO). Perhaps it’s because the business world is a vast ocean with constantly changing conditions. Some days it’s clear and calm, while other days it’s fiercely windy and choppy. Sometimes a sailor has to change course […]
7 minute read People put two and two together all of the time. It’s like seeing dark clouds and knowing it might rain, and wondering whether to grab an umbrella. We automatically make a series of decisions when we see or hear certain things. Our brains are wired to make our past experiences work for […]
2 minute read With increased conversion rate optimization software availability, the question becomes whether to have your current marketing team handle it, create a new in-house team, or hire an agency. Digital marketing is only as good as the people and techniques behind it. And without a proper plan, even the best of ideas can […]