How to Market Your Franchise to Millennials

9 minute read (Feature Image Source)

At first glance, marketing franchises to millennials might seem like a bad idea. Gen-y is seemingly broke, living with their parents, and carrying ungodly amounts of student loan debt. It doesn’t necessarily sound like an ideal formula for success (especially considering the large investment that franchisees have to make). However, millennials aren’t Read more

5 Multivariate Test Case Studies That Show Incredible Growth

4 Minute Read

So you’ve decided to implement conversion rate optimization so you can maximize the amount of visitors who will convert into profit! You’ll probably want to run some A/B tests, increase site speed, and reduce cognitive load. A/B testing is a great option because it allows the tester to change variables one at a time, and makes tracking success pretty easy. But sometimes endless A/B testing won’t solve your problems, so what’s next?

Multivariate testing is usually an outlying option because of time constraints, and is typically harder to deduce the reasons why it worked better than the control page. But when you’re faced with either extremely low traffic, or conversion rates, it’s a good time to head back to the drawing board and start multivariate testing.  

Read more to find out about some incredible multivariate test success stories:

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5 Reasons Why You Should Always Be Testing

4 Minute Read 

You’ve completed a conversion rate optimization campaign and satisfied with the results- so why continue?

Aside from the five reasons below, optimization is an on-going process. Like the city that never sleeps, website optimization shouldn’t ever really stop. Testing variations ensures your website can maintain an edge. What’s the point in continuous customer acquisition if you’re not converting the visitors you already have? Read more

How to Optimize a Low Traffic Website and Increase Conversion Rates

8 Minute Read 

Conversion rate optimization isn’t just meant for websites with millions of visitors a month. Anyone with a business site, or low traffic site, can apply the scientific mind-frame behind CRO.

True optimization begins with taking scientific testing to heart. No element or idea is too prestigious to avoid testing.

one of the biggest myths in CRO is that you can apply methods from any amazing case study to your site, and you’ll get amazing results

And since there aren’t best practices that can be applied across the board, testing and science are at the core of CRO. In fact, one of the biggest myths in CRO is that you can apply methods from any amazing case study to your site, and you’ll get amazing results. Read more

Why Real-Time Weatherization Marketing is More Important Than Ever

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7 Minute Read 

Any marketer can tell you that weather means BIG business. It’s hard to miss the fact that weather accounts for $3 trillion worth of business in the private sector alone, and it’s the second biggest influencer of buying decisions after the state of the economy.

Weather accounts for $3 trillion worth of business in the private sector alone

And any person can probably tell you that weather affects consumer behavior.

When conditions get cold and miserable, a lot of people turn to warm comfort foods. When it’s hot, nothing sounds better than a cool drink.

However, not everyone knows that weatherization marketing Read more


13 Undeniably Mind-blowing Conversion Optimization Case Studies

2 Minute Read 

We’re presenting something a little shiny today. These conversion rate optimization case studies clearly prove that testing can lead to better insights, produce actionable results, and has a great ROI.

In our business, we always shoot for these types of results. However, we do have to remind our clients that copying and pasting doesn’t work for all businesses. What works for some doesn’t always work for others. Read more

11 Need to Know Stats About Native Advertising

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2 Minute Read 

The general swing towards an AdBlock state means more digital marketers are leveraging nuanced advertising by necessity. Whether it means promoted posts, sponsored posts, sponsored content, native ads have become part of the mainstream adscape.  As with other forms of digital ads, the trends suggest spending on native will increase.

Maybe native ads are so appealing to marketers and advertisers because most people can’t tell the difference between content and ads. While this may seem palatable to us momentarily, Read more

5 CRO Myths That Still Need Debunking

2 minute read 

It’s pretty amazing that there are still so many myths and misconceptions about Conversion Rate Optimization (CRO).

Perhaps it’s because the business world is a vast ocean with constantly changing conditions. Some days it’s clear and calm, while other days it’s fiercely windy and choppy. Sometimes a sailor has to change course to beat the weather. Read more