4 Minute Read
So you’ve decided to implement conversion rate optimization so you can maximize the amount of visitors who will convert into profit! You’ll probably want to run some A/B tests, increase site speed, and reduce cognitive load. A/B testing is a great option because it allows the tester to change variables one at a time, and makes tracking success pretty easy. But sometimes endless A/B testing won’t solve your problems, so what’s next?
Multivariate testing is usually an outlying option because of time constraints, and is typically harder to deduce the reasons why it worked better than the control page. But when you’re faced with either extremely low traffic, or conversion rates, it’s a good time to head back to the drawing board and start multivariate testing.
Read more to find out about some incredible multivariate test success stories: