Why Real-Time Weatherization Marketing is More Important Than Ever

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7 Minute Read 

Any marketer can tell you that weather means BIG business. It’s hard to miss the fact that weather accounts for $3 trillion worth of business in the private sector alone, and it’s the second biggest influencer of buying decisions after the state of the economy.

Weather accounts for $3 trillion worth of business in the private sector alone

And any person can probably tell you that weather affects consumer behavior.

When conditions get cold and miserable, a lot of people turn to warm comfort foods. When it’s hot, nothing sounds better than a cool drink.

However, not everyone knows that weatherization marketing Read more

How Personalization Impacts the Internet

9 minute read

There’s so much personalized content on the internet that most of us probably engage it without thinking twice about it. Personalization is in action when we cross our Facebook feed, or pick a movie to watch on Netflix. It chooses our music when we use Pandora, and gives us ideas on what to buy next on Amazon.

Personalization is what drives some of the heaviest consumer trends in ecommerce.

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