Why Pursuing Statistical Significance Leads to Positive ROI

7 minute read
People put two and two together all of the time.

It’s like seeing dark clouds and knowing it might rain, and wondering whether to grab an umbrella.

We automatically make a series of decisions when we see or hear certain things. Our brains are wired to make our past experiences work for us in the future.

Making those kinds of predictions is human nature and simultaneously a powerful illusion. Read more