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Why Real-Time Weatherization Marketing is More Important Than Ever

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Any marketer can tell you that weather means BIG business. It’s hard to miss the fact that weather accounts for $3 trillion worth of business in the private sector alone, and it’s the second biggest influencer of buying decisions after the state of the economy.

Weather accounts for $3 trillion worth of business in the private sector alone

And any person can probably tell you that weather affects consumer behavior.

When conditions get cold and miserable, a lot of people turn to warm comfort foods. When it’s hot, nothing sounds better than a cool drink.

However, not everyone knows that weatherization marketing Read more